معرفی
Sung-Yeon Park is a Professor at the University of Nevada, Reno's School of Public Health, specializing in health communication and media effects research. Her work examines healthcare advertising ethics, consumer behavior, and public health messaging to inform providers, policymakers, and marketers.
Education:
- Ph.D. in Life Sciences Communication, University of Wisconsin-Madison
- M.A. in Journalism and Mass Communication, Korea University, Seoul
- B.A. in Korean Language & Literature, Korea University, Seoul
Research Interests: Dr. Park investigates healthcare consumerism through media analysis, focusing on ethical advertising practices and public health education strategies. Her work bridges communication theory with practical applications for health policy discussions, breastfeeding support, substance use prevention, and health equity initiatives. She employs mixed-methods approaches to analyze audience perceptions and message effectiveness.
Publication Trends: Recent work (2020-2025) shows concentrated focus on marijuana use among college students (6 publications), patient-provider dynamics (4 publications), and community health interventions (3 publications). Her interdisciplinary collaborations span public health, communication, gerontology, and agricultural economics, demonstrating methodological diversity from content analysis to community-based assessments.
Grants and Mentoring: As Primary Investigator for USDA's $300,000 Nevada Farmers Market project (2022-2025), she leads community marketing initiatives. Funded by NSF, USDA, State Department, and Pennington Cancer Institute, her research supports student development through co-authorship opportunities. Mentees like K. Hill and C. Y. Joa contribute to publications across breastfeeding, marijuana policy, and digital health topics.
