معرفی
Professor George Chryssochoidis is a distinguished academic at the University of Essex within the Essex Business School's Strategy, Operations and Entrepreneurship department. With over 30 years of global experience, his research focuses on consumer behavior, innovation adoption, and new product development.
- PhD in Industrial and Business Studies, University of Warwick (1997)
- MPhil in Management, University of Bath
- DESS, University of Paris
- BSc in Business Administration, University of Piraeus
His work spans synthetic biology for sustainable fuels (2024 NSF $10M Global Centres grant), energy efficiency policy (UKERC, UKRI), and food safety innovation (EU FP6/FP7 projects). Current teaching includes Consumer Behaviour (BE516) and Digital Marketing and Social Media (BE534).
Recent publications highlight applications of machine learning and data analytics in digital marketing, construal level theory in counterfeit consumption, and value-based segmentation in organic food marketing. His 49+ refereed articles demonstrate cross-disciplinary impact (18.2% top 10% cited, 44.4% top 10% CiteScore).
- NSF Global Centres Grant (2024) for sustainable synthetic biology fuels
- SciVal Top 10% Cited Publications (2024)
Supervises PhD candidate Soyul Ahn and has led major initiatives like the ASAP Alliance and FLABEL project on food labeling. Research integrates psychometric modeling, econometric analysis, and stakeholder mapping across EU, UK, and Greek institutions.
