معرفی
Dr. Gauri Laud serves as a Senior Lecturer in the Department of Marketing at the UWA Business School, The University of Western Australia, where she leads research in services marketing with expertise spanning systems thinking, service system design, frontline workforce well-being, and AI integration for sustainable service ecosystems. Her industry-engaged work addresses critical challenges in care economies and social services through strategic partnerships with major organizations including TasCOSS and Skills Tasmania.
Education:
- PhD in Marketing, Royal Melbourne Institute of Technology University, specializing in resource integration and value co-creation in service systems
Her research program focuses on transformative service systems, with particular emphasis on value co-creation/destruction dynamics, customer vulnerability alleviation, and well-being in resource-constrained environments. She pioneers applications of systems thinking to develop practical tools like the Service System Well-being Scale and care worker archetype frameworks that bridge academic theory with real-world service challenges in aging, disability, and social welfare sectors.
Recent publications demonstrate a clear trajectory toward workforce sustainability in care economies, exemplified by her 2025 Care Workforce Archetype Report which analyzes recruitment/retention strategies across aged care, disability services, and social sectors using mixed-methods systems approaches. This work reflects her consistent focus on translating service marketing theory into actionable frameworks for complex social challenges.
Scientific Awards:
- 2025 Best Academic Paper at International Social Marketing Conference
- 2019 Highly Commended Paper from Emerald Publishing
- Finalist for Best Paper at 2018 SERVSIG Conference
- Citation for Outstanding Contributions to Student Learning (2020)
- Teaching Merit Certificate
- Student Appreciation for Teaching Certificate
- Best Conference Paper Award (2025)
Dr. Laud actively supervises PhD candidates and leads major funded research initiatives, most notably as Chief Investigator for the Skills Tasmania-funded Service Care Workforce Archetype Project (2022-2024), which generated evidence-based solutions for Australia's care economy workforce shortages. Her grant portfolio includes collaborations with Ernst & Young Australia, ARC Research Hub, and multiple community organizations focused on developing scalable service system interventions.
As Associate Editor for the Journal of Service Theory and Practice and Vice President of the Australian Social Marketing Association, she shapes scholarly discourse while maintaining strong industry connections through the Workforce Coordination Project and transformative service research networks. Her work directly advances UN Sustainable Development Goals through practical applications in well-being, social inclusion, and sustainable economic development.
