Thomas LECLERCQ

Thomas LECLERCQ is a Full Professor at IÉSEG School of Management in France, serving as Head of the Marketing Department. He holds a Ph.D. in Management Sciences (Marketing) from the Louvain School of Management (UCLouvain-Mons). His research focuses on gamification, consumer engagement, value co-creation, and service management, with notable contributions to understanding gamification dynamics in online communities, crowdfunding, and organizational contexts. He has received several prestigious awards, including the Best Dissertation Award Finalist (SERVSIG 2018) and the Bob Johnston Best Paper Award (2017).

His academic journey includes roles as Lecturer at the University of Namur, University of Notre Dame de la Paix, and EDHEC Business School. He has published extensively in top-tier journals like the Journal of Service Research and Journal of Marketing Management. His work bridges marketing theory and practice, exploring how gamification mechanisms influence customer behavior, employee well-being, and organizational innovation.

Key research themes include: gamification boundaries, service recovery effectiveness, political orientations in charitable solicitations, and cooperative strategies in crowdfunding. His research has been cited across disciplines, impacting areas from digital marketing to healthcare services. Current projects likely explore emerging trends in gamified engagement and consumer-tech interactions.

• Education: Ph.D., Management Sciences (Marketing) - UCLouvain-Mons (2017)
• Grants/Awards: 5 major academic awards since 2016
• Labs/Teams: Member of LEM (Laboratoire d’Économie Moderne) research group