معرفی
Fabienne Krywuczky is a Researcher at the Marketing department of the School of Business and Economics at Vrije Universiteit Amsterdam. Her work focuses on consumer decision-making in plastic surgery, including both cosmetic and reconstructive procedures, bridging psychology and marketing to explore self-identity, consumer well-being, and healthcare dynamics.
- Education: Research Master in Business in Society: Business and Management (2021), Vrije Universiteit Amsterdam; Bachelor in Psychology (2019), Universiteit Twente; Minor in Judgment and Decision Making (2019), Vrije Universiteit Amsterdam.
Her research investigates how individuals make decisions about plastic surgery, emphasizing consumer agency in healthcare. She employs online surveys and interviews with patients, surgeons, and service providers, analyzing psychological, social, and marketing implications. Her projects include breast reconstruction after cancer and consumer perceptions of cosmetic procedures, aiming to improve patient care and provider communication.
Fabienne's publications demonstrate interdisciplinary trends, combining psychology, marketing theory, and cluster analysis to study plastic surgery as a consumer service. She also contributes datasets on consumer decision-making and cosmetic surgery typologies via the Open Science Framework.
Additional activities include coordinating the Research Participation Project at Vrije Universiteit Amsterdam and teaching courses such as Judgment and Decision Making, Consumer Behavior, and Cross-Cultural Marketing.
