معرفی
Mirella Kleijnen is a Professor of Customer Experience Management at the School of Business and Economics (SBE), Vrije Universiteit Amsterdam. She serves as Vice Dean of Education on the SBE Board and as Co-Editor-in-Chief of the Journal of Business Research (2023-2025). Her academic career spans leadership in curriculum innovation (via the Committee van der Wel), teaching at all academic levels, and interdisciplinary research bridging marketing, technology, and sustainability.
- PhD from Maastricht University
- Editorial roles: Associate Editor, Journal of Service Research (2017–2021); Co-Editor-in-Chief, Journal of Business Research (2023–present)
Research focuses on customer experience management, digital marketing, innovation adoption, and health marketing. Her recent publications explore food waste reduction, brand engagement in digital ecosystems, and cosmetic surgery decision-making. Collaborative projects span institutions like Northeastern University and Ozyegin University.
Key awards include:
- MOA Insights Scientist of the Year (2022)
- SBE Best Lecturer Award (2011)
- Multiple reviewer and paper awards (EJM 2009–2010, Journal of Retailing 2007, Industrial Marketing Management 2021)
Grant leadership includes a €180,750 NWO Doctoral Grant for Teachers and two Marketing Science Institute (MSI) grants.
