Erik Aadland

Erik Aadland is an Associate Professor in the Department of Strategy and Entrepreneurship at BI Norwegian Business School. With a career spanning academia and industry, his affiliations include roles as Doctoral Candidate at BI (2006-2011), Project Manager at DDB Oslo (2000-2006), and Research Assistant at Norsk Hydro (1998-1999). He holds a PhD (2012) and MSc (1999) from BI Norwegian Business School, and a Bachelor's degree from the University of Oslo and St. Olaf College (1996).

His research examines social dynamics in cultural and organizational contexts, including:

• Capitalization of market stigma through valuation arbitrage
• Relational identity construction via aesthetic elements like color
• Peer evaluation biases in award systems
• Authenticity-seeking behaviors in subcultures

Recent publications (2018-2024) in premier journals explore Norwegian black metal's commercialization, color-based market positioning in music, and social proximity effects in peer evaluations. His work employs diverse methodologies from computational image analysis to experimental designs.