Enshang Shang

Dr. Enshang Shang is a Lecturer in the MA Global Fashion Retailing program at the London College of Fashion (part of University of the Arts London). She holds a PhD in International Fashion Marketing and Management from the University of Manchester, preceded by a Master’s from the same university and a Bachelor’s degree in Textile Engineering and Fashion Design from Donghua University.

Her academic career includes teaching roles at multiple institutions: apart from her current position, she has lectured at Regent’s University London, University of Manchester, and UCL School of Management. Prior to academia, she worked in strategic marketing roles in China and the UK for global brands and consultancies, leading international projects in beauty, fashion, and retail sectors.

Research interests focus on experiential marketing, consumer behavior, customer experience optimization, and omnichannel retailing strategies. Her teaching philosophy emphasizes practical application of theoretical frameworks through real-world case studies and industry projects.

No scientific awards or grants are explicitly mentioned in the provided text. She advises no students listed here, but her curriculum integrates practical skills development for global fashion retailing careers. Contact details include phone +44 (0)20 7514 7400 and address 105 Carpenter’s Road, London E20 2AR.