معرفی
Elizabeth Miller serves as Department Chair and Professor of Marketing at the Isenberg School of Management, University of Massachusetts Amherst. Her academic leadership includes roles as PhD Coordinator since 2013 and prior appointments as Assistant and Associate Professor at UMass and Boston College.
Her research centers on affect-driven consumer behavior, with specialization in health decisions, consumer well-being, and social impact. Key themes include emotional influences on information processing, CSR authenticity, and crisis-driven behavioral shifts during events like the COVID-19 pandemic. Her work bridges marketing theory with practical applications in food security, medical decision-making, and sustainable consumption.
Miller's recent publications reveal strong trends in emotional drivers of pro-social behavior (e.g., awe in environmental actions, community philanthropy during crises) and methodological innovation in health communication (e.g., data visualization for medical choices). Her scholarship increasingly focuses on collective well-being frameworks and youth-led social entrepreneurship ecosystems.
- Best Research Paper, Direct/Interactive Marketing Research Summit (2013)
- Research Excellence Award, Isenberg School (2013)
- Mellon Mutual Team Mentorship Grant (2012)
As PhD Coordinator, she mentors doctoral candidates in consumer behavior and experimental design. Her teaching spans doctoral seminars on experimental methodology to undergraduate courses in advertising and services marketing. Miller directs research partnerships with social impact organizations, focusing on food access equity and community resilience building.
Her lab initiatives emphasize translational research through collaborations with public health agencies and social enterprises, particularly in post-pandemic food systems and medical decision support tools. Current projects explore linguistic humanization of service robots and youth entrepreneurship ecosystems.
