معرفی
Elisabeth Carlstedt is a Senior Lecturer at the School of Social Work, Lund University, specializing in eldercare and social media dynamics. She is affiliated with the 'Proactive Ageing' and 'Ageing and Eldercare' profile areas, focusing on organizational legitimacy and marketization in welfare services.
- Lund University, School of Social Work
- Profile Area: Proactive Ageing
- Research interests: Social media in eldercare, marketization, ageism
Her postdoctoral research examines how housing services (HVB for children/young people, LSS group housing) use social media as 'window displays' to attract customers in welfare markets. She analyzes content and conducts interviews to assess impression management, user engagement, and information utility for placement officers.
Her doctoral thesis investigated nursing home self-presentations as counter-images to traditional stereotypes and tools for marketization. Using new institutional theory, she highlights the decoupling of promotional content from daily practices, emphasizing legitimacy over authenticity.
Recent publications include studies on Instagram use during the pandemic, age-based entitlement ethics, and media framing of care quality metrics. Her work aligns with UN Sustainable Development Goals, particularly those addressing reduced inequalities and quality healthcare.
Projects include 'Nursing home presentations' (active), 'Elderly care with focus and profile' (active), and 'Personalized care and general welfare' (completed 2019). Collaborations span Stockholm University and interdisciplinary research teams.
