معرفی
Elina Y. Hur is an Assistant Professor of Marketing at Temple University's Fox School of Business and Management. Her research focuses on consumer decision-making related to sustainability, goals, motivation, and contextual influences. She holds a Ph.D. in Marketing from Cornell University (Johnson Graduate School of Business), an MA in Psychology from New York University, and a BA in Psychology and Business from Korea University.
- Education:
- Ph.D. in Marketing, Cornell University (Johnson Graduate School of Business)
- MA in Psychology, New York University
- BA in Psychology and Business, Korea University
Her research interests emphasize how temporal cues, preference elicitation modes, and goal framing affect green consumption behaviors. She teaches undergraduate courses in Customer Data Analytics. Visit www.elinahur.com for more details.
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