معرفی
Y. Rin Yoon is an incoming Assistant Professor of Marketing at the Tippie College of Business, University of Iowa. Their research focuses on consumer psychology at transaction moments, aiming to design effective incentives and payment strategies for organizations. They hold a Ph.D. in Marketing from Cornell University, a B.A. in Communication Studies from UCLA, and an M.S. in Marketing from Korea University Business School.
- Education: PhD (Cornell), BA (UCLA), MS (Korea University)
Research interests include psychological ownership, prosocial behavior, and behavioral economics applied to consumer decisions. Recent work explores hotel loyalty programs and payment method impacts. Articles published in Cornell Hospitality Quarterly and Psychological Science reflect this focus. Prior to academia, they worked in consulting (clients: Pfizer, Hyundai) and hosted a radio show on behavioral science and Korean poetry.
No scientific awards listed. No grants or advising roles explicitly stated. No lab affiliations mentioned.
