معرفی
Michael McCall is a Professor in the School of Hospitality Business at Michigan State University (MSU), part of the Broad College of Business. His expertise spans Hospitality & Service Leadership, Consumer Behavior & Trends, Customer Experience, Loyalty & Satisfaction, and Marketing Strategy. He actively engages with media and industry discussions, offering insights on topics like hotel security (as featured in the New York Times and WalletHub articles) and customer loyalty. A recipient of faculty recognition, his contributions were highlighted at MSU’s Faculty Recognition Dinner for endowments from 2020-2022. McCall’s work frequently addresses contemporary issues in hospitality, such as tipping practices and travel safety, as seen in his columns for the Broad College and interviews with USA Today and the Washington Post.
Media Contributions:
- "Hidden Cameras: What Travelers Need to Know" (New York Times)
- "They are working harder than ever": Tipping Hotel Housekeepers (USA Today)
- "When will travel return to normal?" (Washington Post)
- Podcast: Broad Matters on Hotel Security Post-Las Vegas Tragedy
Research & Advocacy: McCall emphasizes practical applications of hospitality management, advising students in competitions like the Intercollegiate Wine Business Invitational and ALIS conference engagements. His columns, such as Office Hours: The Real Value of Customer Loyalty, blend academic rigor with industry relevance.
