Lalin Anik

Lalin Anik is an Associate Professor at the School of Business and Economics, Vrije Universiteit Amsterdam, specializing in Marketing. Her research bridges consumer behavior, social psychology, and behavioral economics, focusing on emotional drivers, prosocial incentives, and digital engagement.

• Key Research Areas:
  • Psychological impact of Fear of Missing Out (FOMO) in digital consumption
  • Power dynamics in consumer-product interactions
  • Incentive design for prosocial behavior
  • Interpersonal relationships in marketing contexts

Her scholarly output includes studies on FOMO, prosocial spending, and shared consumption experiences. Awards and grants include 48 notable recognitions, though specific titles are not detailed in the source text.