معرفی
Dr. Yaser Al-Dhabyani is a Lecturer at the School of Business and Economics, Vrije Universiteit Amsterdam, specializing in Marketing. His work bridges culture, technology, and consumer behavior, with a focus on sustainability, virtual consumption, and AI-driven creativity. He teaches courses such as Consumer Marketing, Quantitative Research Methods, and Research Paper Writing.
- PhD in Marketing (2019) from Anadolu University, Turkey.
Dr. Al-Dhabyani’s research explores cross-cultural marketing dynamics, environmental messaging in the aviation industry, and the impact of virtual environments like gaming and the metaverse on consumer behavior. His recent publications highlight sustainability practices, digital adoption, and psychological drivers in emerging markets.
His scholarly output includes studies on airline environmental messaging, metaverse shopping, and virtual goods in gaming, reflecting his interest in technology’s role in reshaping consumer experiences. His teaching emphasizes critical thinking and real-world application of marketing theories.
