
معرفی
Julia Hur is an Assistant Professor of Management and Organizations at the Leonard N. Stern School of Business, New York University, where she has been a faculty member since 2018. She is affiliated with the Department of Management and Organizations and teaches courses on leadership, negotiation, and organizational behavior across undergraduate, MBA, and Executive MBA programs.
Education:
- PhD in Management and Organizations, Kellogg School of Management, Northwestern University (2018)
- MA in Social Sciences (Psychology), University of Chicago (2012)
- BA in Psychology, Yonsei University (2010)
Her research focuses on motivation, incentives, and organizational decision-making. She investigates how rewards, social comparisons, and interpersonal relationships shape individual cognition and behavior in organizations. Utilizing field studies, laboratory experiments, and archival data, her work bridges management, psychology, and behavioral science. Her studies explore topics such as performance incentives, meritocracy, social progress beliefs, and self-control in decision contexts.
The recent publications reflect a strong trend in interdisciplinary research, combining insights from organizational behavior, social psychology, and consumer behavior. Her work frequently examines the psychological mechanisms underlying workplace decisions, particularly how reward systems and social dynamics influence motivation and behavior.
Professor Hur’s research has been published in top journals including the Journal of Applied Psychology, Journal of Consumer Research, and Personality and Social Psychology Bulletin, and has been featured in The New York Times, The Wall Street Journal, and Harvard Business Review.
She advises on leadership development and organizational design, providing consulting services to leaders and professionals in government and industry. While no formal advisees are listed, her teaching and research mentorship contribute significantly to student training in management and behavioral science.
She is actively involved in research that connects theory with practical applications in organizational settings, particularly in enhancing decision-making and motivational systems.





