معرفی
Eitan Muller is a Professor of Marketing and Research Professor of Marketing at the Leonard N. Stern School of Business, New York University, where he has been a faculty member since 2004. He also holds affiliations with the Arison School of Business at Reichman University (IDC) in Israel. His academic work bridges marketing, economics, and technology, with a strong focus on innovation and digital markets.
- Ph.D., Managerial Economics, Northwestern University
- MBA (with distinction), Northwestern University
- B.Sc. in Mathematics (with distinction), Technion – Israel Institute of Technology
His research centers on innovation diffusion, new product growth, and technology monetization, with deep exploration into pricing strategies, network externalities, and social influence in markets. He has pioneered models integrating customer lifetime value with diffusion theory, particularly in digital and two-sided markets.
His recent publications span topics such as influencer marketing, mobile app monetization, and customer unit economics, reflecting a sustained focus on the evolving digital economy. Articles like Influencer Marketing Unlocked (2024) and Net Revenue Retention (2024) highlight his ongoing relevance in contemporary marketing challenges.
- Distinguished Marketing Scholar Award, European Marketing Academy (2019)
- Jan-Benedict Steenkamp Award for Long-Term Impact (2022, 2025)
- Multiple Best Paper Awards from the European Marketing Academy (1995, 2007, 2010, 2020)
- Fellow, European Marketing Academy
- Harold Maynard Award for contributions to marketing theory
Muller has advised on numerous Harvard Business School cases on customer management, cohort analysis, and ride-hailing growth. He has served in editorial leadership for top journals including International Journal of Research in Marketing (Area Editor, Editor-in-Chief), and on the editorial boards of Marketing Science, Journal of Marketing, Journal of Marketing Research, and Management Science. He is also an active consultant and expert witness in the entertainment, media, and technology sectors, primarily through PricewaterhouseCoopers in Tel Aviv.
He teaches the MBA course Marketing of Hi-Tech Products and a PhD seminar in quantitative methods, covering network models, survival analysis, and agent-based modeling. His co-authored books, including Innovation Equity and Innovation Diffusion and New Product Growth, are foundational texts in the field.
