معرفی
Asaf Hochman is an Instructor in the M.S. in Digital Marketing and Media program at Yeshiva University. He currently serves as Global Head of Product Marketing at TikTok, leading product strategy and growth for the company’s ad network. Previously, he held leadership roles at Facebook, where he developed monetization solutions for major media companies, and at Outbrain as Global Product Marketing Lead. His professional background also includes digital strategy roles at ad agencies and a career start as a software engineer in the Israel Defense Forces.
He teaches the marketing Capstone course and holds an MBA in Marketing and Strategy from the University of Michigan.
Research and teaching interests focus on startup/post-launch marketing strategies, leveraging his extensive industry experience in tech and media. His academic contributions integrate real-world marketing challenges with academic frameworks, emphasizing practical applications in digital ecosystems.
