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Dr Brittany Ferdinands is a Lecturer in Digital Content Creation at the University of Sydney's Discipline of Media and Communications, within the Faculty of Arts and Social Sciences. She holds a PhD in Media and Communications from the same university and an Honours BA in Media and Communications. Her research examines the 'Exposure Economy,' focusing on visibility and monetization strategies on platforms like Instagram and TikTok, informed by her autoethnographic experiences as a lifestyle influencer with over 20,000 followers.
Teaching roles include coordinating undergraduate and postgraduate courses such as MECO1001 (Media Studies), MECO6936 (Social Media Communication), and MKTG3110 (Marketing Communications). Her expertise bridges academia and industry, with professional experience in marketing and social media strategy.
Dr Ferdinands is a frequent media commentator, appearing on ABC, Ten News, Sky News, and others to discuss social media's impact on politics, music, and culture. Recent interviews include analysis of TikTok bans (2025), Eurovision's digital fame dynamics (2025), and influencer advertising regulations (2022).
