معرفی
Duncan Simester is a Professor of Marketing at the MIT Sloan School of Management, where he holds the NTU Chair in Management Science. His work bridges economics, artificial intelligence, and marketing strategy, with a focus on field experiments and business decision-making frameworks.
- Current faculty at MIT
- Former professor at University of Chicago's Graduate School of Business
Research Interests include:
- Marketing strategy and pricing dynamics
- Artificial intelligence applications in business
- Large-scale field experiments
- Consumer behavior and decision-making processes
- Economic modeling in retail contexts
Scientific Awards:
- AMA Award (with Tucker)
- INFORMS Award
Industry Impact: Regular consulting on go-to-market strategies and AI-driven business decisions. Co-developed executive education programs like Driving Strategic Innovation with IMD. Media contributions to Harvard Business Review and Financial Times.
۰مقاله منتشرشده
Duncan Simester در سایتهای دیگر
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شاید اینها هم برایتان مناسب باشند
Eric SoMassachusetts Institute of Technology · استاد
Catherine TuckerMassachusetts Institute of Technology · استاد- DDuncan HouldsworthUniversity of California, Irvine · مدرس
- SSatadruta MookherjeeGrenoble École de Management · استادیار
Amitav ChakravartiLondon School of Economics and Political Science (LSE) · استاد- DDiego AparicioSoutheastern Oklahoma State University · استاد مدعو