معرفی
Duncan Houldsworth is a Lecturer in the Information Systems department at the Paul Merage School of Business, University of California, Irvine. He brings extensive industry experience in data analytics, artificial intelligence, and strategic technology implementation into his academic role.
Education:
- Executive Doctor of Business Administration (Expected), Pepperdine University
- Executive MBA, Kellogg School of Management, Northwestern University
- MSc in Marketing Management and Strategy, Nottingham Business School
- Diploma in Marketing, Nottingham Business School
- BA(Hons) in Political Science, University of Warwick
Research Interests: Duncan's research centers on digital transformation and the business applications of artificial intelligence, particularly the implementation of AI technologies in mature organizations. His work bridges academic theory and industry practice, focusing on data analytics, marketing ROI, and strategic technology adoption in enterprise settings such as banking and telecommunications.
Professional and Academic Leadership: Prior to his academic career, Duncan held senior executive roles including Senior Vice President at Omnicom Precision Marketing Group and Vice President at Time Warner Cable. He founded and managed PURSEIA, a data strategy consultancy. At Chapman University’s Argyros College of Business and Economics, he designed and delivered courses in business analytics and served as Academic Director, leading the development and launch of the Master of Science in Business Analytics program. He has mentored over 500 students in their professional and academic advancement.
Scientific Awards: No awards mentioned in the provided text.
Advising and Grants: Duncan has mentored over 500 students in transitioning to professional careers or advanced studies. While no specific grants are listed, his doctoral research on AI implementation in large organizations suggests engagement with applied research funding. His industry-academia bridge enhances experiential learning and applied project supervision.
Labs and Teams: No specific research labs or teams are mentioned in the text. However, his leadership in launching the MS in Business Analytics program at Chapman indicates experience in building academic teams and curricular initiatives focused on data science and analytics education.
