Diego Aparicio

Diego Aparicio is an Adjunct Professor at IESE Business School, where he teaches Pricing and Marketing Management courses in MBA, Master in Management, and Executive Education programs. He holds a Ph.D. in Economics from the Massachusetts Institute of Technology (MIT) and integrates his prior industry experience in finance and technology sectors into an applied analytical approach for academic research and instruction.

His research focuses on

• Pricing Strategy
• Economics of Digitalization
• Artificial Intelligence in Retail
• Laboratory Experimentation
• Industrial Organization

with recent work examining digital platform monetization, consumer behavior in online environments, and algorithmic pricing models. His research has been presented at institutions including the National Bureau of Economic Research (NBER), European Central Bank, and Federal Trade Commission (FTC), gaining media attention from The Economist and Bloomberg.

Key publication trends span

• Retail Analytics
• AI-Driven Pricing
• Consumer Decision-Making
• Long Tail Economics
• Digital Transformation
• Market Dynamics

while case studies like ECOALF: Fashion for the Future and Everlane: Price and Cost Transparency demonstrate practical applications of his research in sustainable business practices and luxury brand development.