Amitav Chakravarti

Professor Amitav Chakravarti is Professor of Marketing at the London School of Economics' Department of Management. He holds a PhD in Marketing from the University of Florida and previously held positions at NYU Stern, Cornell University, MIT Sloan, and UC Riverside.

His research focuses on consumer decision-making processes, digital marketing strategies, and behavioral insights. Key investigations examine categorization effects on choices, multi-stage decision biases, and the psychology of consumer responses to advertising formats. He co-authored the book 'Why People (Don't) Buy: The GO and STOP Signals' exploring consumer behavior triggers.

Chakravarti's recent work includes studies on tobacco warning labels, webrooming effects in e-commerce, and cross-domain decision-making patterns among regular exercisers. His research consistently bridges psychological theory with practical marketing applications.

He received the inaugural Google-WPP Marketing Research Award, MSI Young Scholar Award, and ART Forum Best Paper Award for his contributions to marketing science.

Chakravarti teaches marketing management at undergraduate and executive levels, with recognition among LSE's top instructors. He has consulted for multinational corporations including Google, McDonald's, and L'Oréal.