Donald A. Gresh, Jr.

Donald A. Gresh, Jr. is an Adjunct Professor of Practice at Virginia Tech’s Pamplin College of Business, with 30+ years of combined academic and corporate experience. He teaches Business to Business Marketing, Industrial Marketing, and Sales Promotion, and has mentored thousands of students. Professionally, he held senior leadership roles at General Electric (GE), including District and Senior Sales Manager, spanning field sales, account management, and regional leadership. He is a Six Sigma Black Belt and has consistently ranked among GE’s top performers nationally.

Education:

• B.S. in Marketing, Virginia Tech
• M.S. in Education, Virginia Tech
• MBA, Virginia Tech

Research & Leadership: Focuses on B2B marketing strategies, sales leadership, and corporate culture. His career at GE included roles across sales, leadership, and mentorship, including involvement with the GE Lighting Institute. He declined national leadership roles to remain in academia and the New River Valley.

Awards:

• Teaching awards from Services for Students with Disabilities
• GE leadership awards and stock option grants

Advising & Impact: Known for student advocacy, he leveraged his professional network to assist students in securing employment. GE’s career progression included leadership awards and stock grants. His career spanned GE’s transformation from a Dow Jones stalwart to modern corporate adaptation.

Labs/Teams: Active in GE’s leadership programs and mentorship networks. Inducted into the Salem-Roanoke Baseball Hall of Fame (2016).