Diane Marie Badame

Diane Marie Badame serves as Clinical Professor of Marketing and Academic Co-Director of the MS in Marketing Program at the University of Southern California's Marshall School of Business. With extensive industry experience in consumer packaged goods and financial services prior to her academic career, she bridges practical business insights with scholarly expertise.

Her research and teaching focus on critical marketing domains:

• Marketing Management
• Customer Satisfaction
• New Product Development
• Brand Strategy
• Marketing Strategy

Professor Badame emphasizes real-world applications in branding, product innovation, and customer experience, leveraging her corporate background to enrich classroom learning. Her educational contributions include comprehensive curriculum materials covering core marketing concepts and strategic frameworks.

Her teaching excellence is demonstrated through multiple award-winning contributions to marketing education, particularly in developing foundational course resources.

Recognition for her pedagogical impact includes:

• Marshall's Golden Apple Teaching Award (2010, 2018, 2021)
• Marshall School of Business Teaching Excellence Award (2024)
• USC Center for Excellence in Teaching Faculty Fellowship (2024)

Professor Badame maintains active industry engagement through consulting in marketing strategy, new product development, and customer satisfaction initiatives, ensuring her academic work remains grounded in contemporary business challenges. Her courses consistently emphasize practical skill development for emerging marketing professionals.