Arif Ansari

Arif Ansari is a Clinical Professor in the Data Sciences and Operations department at the Marshall School of Business, University of Southern California. His research spans Data Mining, Business Intelligence, Data Warehousing, and Fake News Detection, with 15 years of expertise in applying analytical models to business challenges.

• Pioneered the 2017 project Improving Returns for AdWords – Family Fun Atlantis, focusing on optimization techniques in digital marketing
• Developed frameworks for Blended Data Business Analytics and Probability and Data Modeling for efficient decision-making

His work has been recognized with Marshall's Golden Apple Award (2006) for teaching excellence. Professor Ansari integrates analytics into core business disciplines including Managerial Accounting, Operations Management, and Corporate Strategy.