معرفی
Professor Davorin Turkalj is a full-time faculty member at the University of Osijek, Faculty of Economics and Business, Department of Marketing, where he has worked since 2014. He also teaches at other universities in Croatia and abroad. His research focuses on digital marketing, user behavior, and the impact of emerging technologies on business and society.
- Current Roles: Head of Department of Marketing, Head of University Specialist Study 'Marketing of Special Areas'
- Key Expertise: Digital marketing, 5G network applications, social media promotion, rural tourism branding
- Projects: Participated in Erasmus+ projects (MASTERS, CUVID) and contributed to the ECONQUAL economics qualification framework
His recent work analyzes digital transformation in marketing, user experience through micro-moments, and technological factors in agriculture and education. Turkalj actively publishes in Croatian and international journals and serves on the editorial board of Ekonomski vjesnik / Econviews.
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