David Wagner

David Wagner is a Professor of International Business and Digital Business at Munich Business School, serving as Academic Director for the Doctor of Business Administration (DBA) program and Vice Dean for Research. He teaches courses in digital strategy, innovation, and transformation, with a focus on online communities, social media, and strategic management. His research explores how organizations leverage digital technologies for value creation and innovation, particularly in social media and online communities. He has been recognized with the MBS Teaching Award (2022) and Research Award (2023).

Wagner holds a doctoral degree from the European University Viadrina and has held visiting scholar positions at McGill University. His career spans academia, international economic development, and consulting roles in technology and digital business. He advises on digital transformation strategies for private and public sector organizations.

Key research areas include digital transformation strategies, brand communities in sports, and the impact of information technology on knowledge creation. He regularly publishes in academic journals like WiSt and International Journal of Sport Communication, and presents at conferences worldwide. His work emphasizes practical applications of digital tools in business, education, and cultural sectors.

Wagner supervises doctoral students in areas like blockchain-based ecosystem strategies, shared services innovation, and data product development. His interdisciplinary approach bridges theoretical insights with real-world business challenges, focusing on adaptive organizational strategies in the digital age.