معرفی
Prof. Gashaw Abeza holds a dual role as Associate Professor at Towson University and Research Fellow at Munich Business School (MBS). He specializes in marketing communication with a focus on sport-related industries. His academic career includes teaching at Southern Methodist University and the University of Ottawa, alongside visiting fellowships at the University of New South Wales, University of Guelph, and Addis Ababa University.
His research explores social media’s impact on sport marketing, ambush marketing, and brand management. He has authored/co-authored five books, including influential titles like Social Media in Sport: Theory and Practice and Implications and Impacts of eSports on Business and Society. He currently serves on nine editorial boards, including Communication & Sport and International Journal of Sport Communication, and has guest-edited special issues on social media in sport studies.
Dr. Abeza maintains consultancy roles with global sport organizations, leveraging his prior experience in sport business management. His work bridges academic research with practical industry applications, particularly in leveraging digital platforms for strategic communication.
