معرفی
Prof. Dr. Gerd Nufer is a Professor of Business Administration with a focus on Marketing at Reutlingen University's ESB Business School. He serves as Head of the research focus International Management at the RRI - Reutlingen Research Institute and is a private lecturer for sports marketing at the German Sport University Cologne.
His research interests center on Event Marketing and Management, Sports Marketing and Management, Sponsoring, Ambush Marketing, and Marketing Communication. Professor Nufer has conducted extensive empirical research on major sporting events, particularly focusing on the FIFA World Cup sponsorships across different tournaments.
An analysis of his recent publications reveals a consistent focus on sports marketing effectiveness, with particular emphasis on comparative studies between the 1998 and 2006 FIFA World Cups. His work spans theoretical frameworks, empirical analyses, and practical applications across ambush marketing, relationship marketing in sports, brand management, and emerging marketing concepts like neuromarketing and viral marketing.
- Dissertation prizes from the University of Tübingen
- Dissertation prizes from the Friedrich List Foundation
- Dissertation prizes from RWT Reutlinger Wirtschaftstreuhand GmbH
- Doctorate in political science with the distinction "summa cum laude"
- Research scholarship at San Diego State University and the University of San Diego/USA
- Winner of the international business simulation game "Intopia" at Lund University/Sweden
Professor Nufer actively supervises students through his role as Internship coordinator of the Foreign Trade degree program and as Supervisor of selected VIMA member companies. He has edited numerous book series including the "Sportmanagement" series at Erich Schmidt Verlag and the Reutlingen Discussion Papers on Marketing & Management. His research has been supported through various academic positions and editorial responsibilities that have facilitated extensive collaboration with industry partners.
As Head of the research focus International Management at the RRI - Reutlingen Research Institute, Professor Nufer leads research initiatives connecting academic theory with practical business applications, particularly in the sports marketing domain.
