معرفی
Joshua Wales-Ferguson is a Senior Lecturer at Staffordshire University, specializing in broadcast technology and project management within the Digital, Tech, Innovation & Business School. His academic focus centers on esports as a higher education discipline, with research interests including esports sponsorships, branding, traditional sports partnerships, business ethics, and experiential marketing. He leads student projects such as the Alpine Community Cup and Brink: A UK Smash Summit, which achieved significant industry impact. His teaching spans Live Broadcasting Technology, Contemporary Marketing Applications, and Corporate Social Responsibility modules.
Education:
- Post-graduate Certificate in Higher and Professional Education (current), Staffordshire University
- BA (Hons) Esports, Staffordshire University
Research Interests:
- Esports Sponsorships & Branding
- Business Ethics in Esports
- Traditional Sports-Esports Collaborations
- Experiential Marketing Strategies
- Corporate Social Responsibility in Esports
Advising & Projects:
- Final Year Esports Project Module: Led the Alpine Community Cup (500k+ impressions) and Brink: A UK Smash Summit (£6k raised)
- Established Campus Clash, an annual student-managed esports event
- Collaborated with industry partners like EPIC.LAN, Alpine Esports, and Overclockers
Teaching Focus:
- Live Production Workflows
- Corporate Social Responsibility
- Event Production Methodologies
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