Sandra Baringhorst

Sandra Baringhorst is a Lecturer for Marketing at Munich Business School (MBS), part of Ludwig-Maximilians-University Munich (LMU). She holds a background in Business Administration and Business Education with a focus on Marketing & Strategy and Digital Business from LMU. Since August 2019, she has served as a research assistant and doctoral candidate at the Institute for Market-based Management at MBS. Her teaching responsibilities include the Pre-Master International Business program, where she imparts expertise in marketing principles and strategies.

Her academic journey includes prior work in online marketing and research at LMU’s Institute for Business Administration, particularly focusing on Japanese business contexts. Current research interests integrate digital transformation in marketing, strategic management, and cross-cultural business dynamics. No formal publications or media outputs are listed, and no scientific awards are mentioned. She collaborates with the Institute for Market-based Management but no specific grants, labs, or teams are detailed in the provided information.