معرفی
David Holland is a Lecturer in Psychology at the University of East Anglia (UEA), affiliated with the School of Psychology's Cognition, Action and Perception department and the Social Cognition Research Group. His research focuses on understanding the psychological and motivational roles of music in exercise and sports performance. He collaborates on projects involving athlete preparation, physical activity measurement, and the development of evidence-based guidelines for exercise practices.
His work includes validating tools like the Brunel Lifestyle Physical Activity Questionnaire and exploring how music influences psychological states during training and competition. Recent activities include speaking at the SEDA Autumn Conference 2024 and presenting on Gen AI literacy in academic contexts. Holland’s research has been widely cited and referenced in policy documents, patents, and media outlets.
He is an active participant in academic conferences, emphasizing interdisciplinary approaches to sports psychology and cognitive science. His contributions span peer-reviewed articles and collaborative expert statements, bridging theoretical insights with practical applications in sports science.



