معرفی
Courtney Boman is an Assistant Professor in the Department of Advertising and Public Relations at The University of Alabama. Her research focuses on quantitative experimental design in crisis and risk communication, persuasion, new-media effects, and message strategy. With six years of industry experience in marketing departments and agencies, she bridges practical insights into her academic work.
- Ph.D. in Strategic Communication (Crisis/Risk Communication) from University of Missouri’s School of Journalism
- M.S. in Agricultural Communication (Crisis Communication) from Kansas State University
- B.A. in Public Relations with a minor in Leadership from Kansas State University
Her research examines misinformation/disinformation impacts on organizational reputation and health behaviors, message strategies to reduce reactance, and inoculation theory applications. Recent work includes studies on greenwashing, astroturfing, and social media crisis dynamics.
Scientific awards include top paper recognitions at the International Public Relations Research Conference and the Boston University Social/Emerging Media Award. She has secured multiple research grants, including a PRSA grant for disinformation studies and a University of Alabama grant for vaccine disinformation countermeasures.
Industrially, she has served as a Social Media Consultant (2015–2018), Center for Rural Enterprise Engagement Managing Director (2016–2017), and held marketing roles at Synoptos, GTM Sportswear, and Imagemakers. Her teaching includes courses in reputation strategy, public relations writing, and crisis communication at The University of Alabama, University of Missouri, and Kansas State University.
