معرفی
Colin Jevons serves as an Adjunct Associate Professor in the Department of Marketing at Monash Business School, Monash University. His academic career spans over two decades with significant contributions to marketing education, brand management, and higher education research. Jevons maintains active editorial roles as Editor-in-Chief for multiple prestigious journals including the Journal of Marketing Education (since 2010), Journal of Product & Brand Management (since 2005), and Journal of Consumer Affairs (since 2004).
His research interests focus on Brand Management, particularly brand extensions, user-generated content, and cross-cultural brand trust. In Marketing Education, he investigates pedagogical approaches, team dynamics in student learning, and the scholarship of teaching. His Higher Education Research examines student attrition, employability development, and mental health barriers in undergraduate studies. Recent work analyzes Generation Z consumer behavior and employability beliefs across gender and academic progression.
Jevons' publication trend shows consistent output with 63 research outputs including 34 articles, 16 conference papers, and book chapters. His recent work (2021-2023) demonstrates increased focus on educational psychology in marketing contexts, student team dynamics, and generational consumer behavior. His articles frequently address practical implications for both educators and marketing practitioners.
- Dean's Award for Excellence in Teaching (2007)
Jevons has led multiple research projects including 'Undergraduate middle years failure – a study of involuntary attrition' (2018-2019) and 'Mental Health and Student Failure' (2018-2019), securing internal university funding. His editorial leadership spans major marketing journals, and he organizes academic events like the SoTL Virtual Symposium (2021). Media engagements include commentary on student exclusion mechanisms and sex in advertising.
