معرفی
Claudia Bazzani is an Assistant Professor of Agricultural Economics and Appraisal at the University of Verona, specializing in wine and food marketing, consumer behavior, and agri-food systems. She holds a PhD from the University of Bologna and conducted postdoctoral research at the University of Arkansas. Her research explores wine tourism, marketing strategies in agri-food businesses, and sustainable consumption models. She received the Best Poster Award at the 2016 Southern Agricultural Economics Association Annual Meeting.
- PhD in Agricultural, Environmental, and Food Sciences and Technologies (2015), University of Bologna
- Postdoctoral Research Associate, University of Arkansas
Her research group, Agri-food System Research Group, focuses on enhancing managerial decision-making in agri-food supply chains and promoting sustainable practices. Key projects include AQUABALANCE (2024) and ChoiceHealthFood (2023). She teaches courses on food marketing, wine marketing, and data science applications in agri-food systems.
Her work spans topics like consumer segmentation in wine markets, digital marketing strategies for agri-food businesses, and the impact of climate change on wine industry performance. She actively reviews for journals such as Agricultural Economics and European Review of Agricultural Economics.
She contributes to initiatives like the LOOP Research Center for circular economy and sustainability. Recent research highlights include studies on nutritional labeling in wine packaging and naming effects in in-vitro meat markets.