Christine Kowalczyk

Christine Kowalczyk is an Associate Professor in the Department of Marketing & Supply Chain Management at East Carolina University's College of Business. She holds a PhD in Business with a marketing concentration from the University of Memphis and an MBA in marketing from the University of Georgia.

• Research focuses on branding, celebrity endorsements, and non-traditional advertising
• Investigates public policy implications of marketing practices
• Teaches undergraduate and graduate courses
• Faculty advisor to ECU Chapter of American Marketing Association

Her work has been published in journals such as the European Journal of Marketing and Journal of Marketing Theory and Practice, with presentations at major conferences including the Academy of Marketing Science. Dr. Kowalczyk received the East Carolina University Alumni Outstanding Teaching Award and actively supports student participation in marketing case competitions.