معرفی
Chiara Longoni is an Associate Professor in the Department of Marketing at Bocconi University in Milan, Italy. Her interdisciplinary research examines consumer responses to artificial intelligence applications in healthcare, government services, and sustainability, as well as drivers of societal well-being. She has received multiple scientific awards including the 2023 MSI Young Scholar award and 2022 Journal of Consumer Research Best Article Award.
- Ph.D. in Marketing from New York University’s Stern School of Business
- M.S. (summa cum laude) from Bocconi University
- M.A. (Honors) in Psychology from NYU
- M.Phil. in Marketing from NYU Stern
Her research spans two primary domains:
- AI Adoption: Investigates psychological responses to artificial intelligence in healthcare, recommendation systems, and governance.
- Sustainability: Analyzes behavior change mechanisms and climate action drivers through global interventions involving 63 countries.
Key publication venues include Journal of Consumer Research, Journal of Marketing, Nature Human Behavior, and Science Advances. Current editorial roles as Associate Editor for the Journal of Consumer Research and reviewer for top journals across marketing, management, and medicine.
