معرفی
Carole Bonanni is Associate Professor at Rennes School of Business specializing in Strategic Management and Entrepreneurship. Her research examines eBusiness strategies, cross-cultural design preferences, and organizational knowledge management.
Research interests span digital business models, gender dynamics in entrepreneurship, AI applications in retail, and corporate social responsibility. Recent work explores social media value creation in luxury Daigou networks, AI try-on technology in retail, and empathic support for female entrepreneurs.
Publications demonstrate methodological diversity with quantitative and qualitative approaches. Earlier foundational work established cross-cultural website design principles and trust-building in eBusiness. Current research investigates AI-driven business model innovation and knowledge management for organizational resilience.
Professional roles include Associate Dean for Faculty (2011-2014) and editorial responsibilities for academic proceedings. Research collaborations extend internationally with studies in China, Brazil, and Europe.
