Irina PURCAREA

Irina Purcarea is an Assistant Professor in the Management and Organizations academic area at Rennes School of Business (since 2020). She holds a PhD in Business (Innovation and Small Business Management) from the Bucharest Academy of Economic Studies (2011), an MSc in Education (2013), and a Bachelor in Business Administration (2007). Her research focuses on management of change, social entrepreneurship, and contemporary project management. She has also contributed to studies on sustainable consumer behavior in Romania and innovation dynamics in SMEs.

• Education: PhD (2011), MSc (2013), BSc (2007) from Bucharest Academy of Economic Studies

Her work experience includes roles as Assistant Professor at Rennes School of Business and prior positions at the Bucharest Academy of Economic Studies. Her teaching expertise spans Project Management, Corporate Social Responsibility, and Organizational Behavior. Research outputs include peer-reviewed articles and conference presentations on topics such as SME innovation, leadership styles, and agile adaptation strategies in retail.