Dildar HUSSAIN

Dr. Dildar Hussain is a Full Professor and Head of the Marketing Academic Area at Rennes School of Business (Rennes SB). He holds a Ph.D. from the University of Vienna (2011). His research focuses on brand management, luxury marketing, franchising dynamics, and sustainability strategies. He has held progressive roles including Assistant Professor (2012-2016), Associate Professor (2016-2022), and currently leads marketing education and research at Rennes SB.

Research interests span strategic marketing, social media influence, and the intersection of luxury brands with environmental responsibility. His work emphasizes multi-unit franchising in emerging markets, organizational capabilities in franchise networks, and ethical leadership in sustainable operations. He has supervised numerous PhD/DBA students and served on accreditation committees.

Key contributions include frameworks for multi-unit franchising strategies (Brazil, Germany/Switzerland), studies on tax amnesty schemes’ regulatory impacts, and analyses of CSR’s role in brand competitiveness. His articles appear in top journals like Journal of Small Business Management and Ecological Economics. He has presented globally at conferences such as the International Society of Franchising and British Academy of Management.

Professional service includes editorial roles for journals, doctoral thesis examinations, and keynote addresses at international forums on sustainability and franchising innovation. His teaching spans brand management, strategic marketing simulations, and research methodology.