Muhammad Akib Warraich

Dr. Muhammad Akib Warraich is an Assistant Professor of Marketing at Rennes School of Business (since 2019). He holds a Ph.D. in Marketing from Université de Rennes 1 (2018), a Master’s in Marketing from the same institution (2013), and a Master’s in Business Economics from the University of the Punjab (2008). His research focuses on franchising, neuro-marketing, and services marketing, with notable contributions to understanding CSR practices, public health epidemiology, and environmental sustainability. He has supervised M.Sc. students and contributed to academic conferences globally, including keynotes at the International Franchise Association Convention and presentations at the International Society of Franchising (ISoF) conferences. His work bridges theoretical frameworks with practical applications in emerging markets, particularly in Pakistan and Asia.

His teaching methods emphasize blended learning, case studies, and student-centered approaches across modules like International Marketing, Retail Marketing, and Strategic Marketing. He has delivered executive trainings in consumer behavior and marketing intelligence, impacting industry professionals globally.

Key research themes include the role of AI in education, public health epidemiology (e.g., norovirus and equine influenza studies), and the intersection of environmental policy with innovation. His publications span high-impact journals such as Sustainable Development, Frontiers in Public Health, and Corporate Social Responsibility and Environmental Management.

Professional service includes session chair roles at international conferences and peer review for the International Society of Franchising. His research has addressed critical issues like pandemic transmission dynamics and the feasibility of social franchising in low-resource settings.