معرفی
Park Thaichon is an Associate Professor of Marketing at the School of Business, University of Southern Queensland. His research focuses on marketing strategies, consumer behavior, digital marketing, and franchising. He is affiliated with the Centre for Health Research. He has supervised numerous doctoral and master's students, contributing to research areas such as AI in marketing, luxury branding, and service recovery. His work has been published in journals like the Asia Pacific Journal of Marketing and Logistics and the International Journal of Advertising. Thaichon has also secured grants totaling over $1 million, including projects on AI marketplaces and digital marketing upskilling.
- Education:
- Diploma in Business (DipBus) – RMIT
- Bachelor of Business (BBus) – RMIT
- Master of Commerce (MCom) – Swinburne University of Technology
- Doctor of Philosophy (PhD) – Swinburne University of Technology
Research Interests: His research spans consumer behavior, digital marketing, franchising, luxury branding, and the application of AI in marketing. He explores topics such as service recovery, customer engagement, and sustainable consumption.
Grants/Projects: He has led grants including the AI Marketplace Project ($668,176), Neuroscience laboratory ($140,000), and Upskill Businesses on Digital Marketing ($180,000). Current research includes AI-driven marketing strategies and sustainable luxury retailing.
Affiliations: Affiliated with the Centre for Health Research, contributing to interdisciplinary projects on health-related marketing and consumer behavior.
