معرفی
Carl Grefkens is a Lecturer at the Academy for Tourism within NHTV Breda University of Applied Sciences. His work focuses on e-commerce applications in tourism, culture, and sport, particularly for small and medium enterprises (SMEs). He co-authored the 2007 book "E-marketing in toerisme, cultuur en sport : ideeën voor het MKB," which explores digital marketing strategies for SMEs in these sectors. In 2011, he delivered a guest lecture on e-commerce in the camping sector. His insights were also highlighted in a 2006 press article discussing online competition dynamics in tourism.
Research interests revolve around leveraging digital tools to enhance competitiveness in tourism and hospitality industries, with a keen focus on practical applications for SMEs. Though no formal grants or advising roles are noted, his publications and talks underscore a commitment to bridging theoretical marketing principles with real-world SME challenges.
