معرفی
Ares Albirru Amsal is a Lecturer at Universitas Andalas and holds a Doctor of Philosophy from Alliance Manchester Business School. His academic focus revolves around business management, digital transformation, and innovation in emerging markets. He actively engages in research addressing SME innovation challenges, service quality in telecom sectors, and halal tourism development.
Key research areas include:
- Business systems design and digitalization
- Innovation inertia and failure recovery mechanisms
- E-government maturity assessments
- Tourism branding strategies
- Small business accounting and internal controls
His recent work (2023-2024) emphasizes digital transformation in SMEs, smart city frameworks, and multi-aspect business modeling for retail standards. Articles also explore customer reviews analysis in telecom services and big data's role in regional trade agreements like RCEP.
He has collaborated extensively with BUMDes (village-owned enterprises) through training programs in accounting, production systems, and business planning. His research bridges theoretical frameworks with practical implementations in rural development and urban governance.
