معرفی
Piero Almiento is a Marketing Fellow at SDA Bocconi School of Management, where he has taught Marketing Management since 2006. He serves as Director of the Online Programs in Sport Marketing & Sponsorship, Real Estate Marketing, and Digital Real Estate, while also leading marketing modules in General Management of SMEs and acting as a reference teacher for Tourism Management and Hospitality courses.
His research explores competitive advantage through strategic marketing, emphasizing customer-centricity, digital transformation integration, and synergies between marketing and technological innovation. He bridges academic rigor with market pragmatism through his consulting work for major corporations.
He focuses on real estate marketing, SME management, and sports/hospitality sectors, with publications and teaching domains spanning
- Market Strategy & Competition
- Digital Communication
- Sales Management
His recent works highlight digital evolution in real estate, urban sports center sustainability, and marketing-sales integration. Notable achievements include pioneering online tourism services in Italy and founding the 'Adopt a brain' educational financing initiative.
Scientific Awards:
- Finalist for 'Marketing Man of the Year' (1999)
