معرفی
Dr. Beatrix Lányi is an Associate Professor at the Department of Marketing and Tourism within the Faculty of Economics and Administrative Sciences at the University of Pécs (Hungary). She habilitated in 2019 and earned her PhD in 2008, with academic credentials in Finance (BA), Marketing (MSc), and English Translation (MSc). Since 2024, she serves as a certified business coach accredited by EMCC.
- Education: BA in Finance, MSc in Marketing, MSc in English Translation, PhD (2008), Habilitation (2019), EMCC-accredited business coach (2024)
- Roles: Program Director for Commerce and Marketing (2025+), Programme Manager for PhD Programme in Regional Development (2022+), mentor at CareerSpot and Simonyi BEDC Centres
- Teaching: Cross-faculty courses in Health Care Marketing and Pharmacy Marketing at University of Pécs
- International Experience: Lectured at institutions in Canada, France, Denmark, Finland, UK, Lithuania, Spain, Turkey, and Austria
Her research emphasizes Innovation Marketing, Sustainable Innovations, and Health Care Marketing, with recent publications exploring technological innovation in sports performance, digital transformation of SMEs, and sustainability-driven consumer behavior. She also engages in cross-disciplinary applications like pharmaceutical marketing and regional development programs.
Her collaborative work spans multiple countries and institutions, focusing on e-commerce, digital competitiveness, and market dynamics in SMEs. She has contributed to journals like Statisztikai Szemle and Competitiveness Review, often addressing intersections between digitalization, sustainability, and market strategy.
