معرفی
Dr. Patrick Ibbotson is a Senior Lecturer in E-Commerce at the Department of Global Business and Enterprise, Ulster University Business School (Derry~Londonderry campus). His research focuses on digital transformation in small-to-medium enterprises (SMEs), particularly e-CRM strategies, technology adoption, and internationalization. He has published extensively on topics such as crowdfunding, SME digitization, and entrepreneurial marketing, with a regional emphasis on Ireland and Northern Ireland. His work bridges academic and practical applications through mixed-methods research and boundary-spanning university-business collaborations.
Dr. Ibbotson’s research explores how SMEs leverage e-commerce and digital tools to enhance customer relationships, navigate global markets, and adapt to technological changes. Key themes include the impact of broadband infrastructure on business performance, the role of crowdfunding in entrepreneurial finance, and the challenges of cross-border collaboration. His recent studies address the evolving dynamics of doctoral supervision during the pandemic and identity work in academic-business engagement roles.
His research has been published in peer-reviewed journals and conference proceedings, demonstrating a strong focus on practical implications for SMEs. While no specific awards are listed, his prolific output reflects academic impact in business and technology sectors. He advises students on topics intersecting digital innovation and entrepreneurship, and his professional activities include contributions to university-business partnerships and innovation initiatives.
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