CB Bhattacharya

CB Bhattacharya is a Professor at the Katz Graduate School of Business, University of Pittsburgh, specializing in Organizations & Entrepreneurship and Marketing and Business Economics. He is a world-renowned expert in corporate social responsibility (CSR), sustainability, and stakeholder management, focusing on how intangible assets like reputation and CSR can drive business and societal value. His work bridges strategic marketing, organizational behavior, and ethical business practices.

• PhD in Marketing, Wharton School, University of Pennsylvania
• MBA, Indian Institute of Management, Ahmedabad
• BA in Economics, St. Stephens College

His research explores CSR’s impact on employee engagement, consumer behavior, and market valuation, with over 100 publications and 50,000+ citations. Recent studies examine corporate purpose, boycott dynamics, and sustainability integration in business operations. His work has been recognized in top journals like Journal of Marketing and Management Science.

Scientific awards include the 2022 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact, multiple teaching honors, and the 2016 Web of Science Highly Cited Researcher distinction. He has served on editorial boards of leading journals such as Journal of Marketing and Journal of Consumer Research.

Bhattacharya founded the Center for Sustainable Business at the University of Pittsburgh and the ESMT Berlin Sustainable Business Roundtable. He has consulted for global firms like Allianz, Bosch, and Unilever, and his insights are frequently cited in media outlets including The New York Times, Forbes, and The Economist.