Arnaud de BRUYN

Arnaud de BRUYN is a Professor of Marketing and Associate Dean for the PhD Program at ESSEC Business School, France. He holds academic positions since 2004, progressing from Assistant Professor (2004–2008) to Associate Professor (2008–2011), and full Professor since 2011. He is also a Distinguished Visiting Research Scholar at Penn State University and founder of DECISIVE SYSTEM, a fundraising analytics firm. His expertise spans marketing analytics, artificial intelligence, and decision support systems.\n\n

Education:\n

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• Ph.D. in Business Administration, Penn State University (2004)
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• Master in Economics, Université de Liège (1997)
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Research Interests:\n

De BRUYN focuses on marketing analytics, fundraising strategies, and AI applications. His work addresses topics like email solicitation costs, Bayesian profiling, and viral marketing dynamics. Notable contributions include LSTM response models for direct marketing and multi-stage viral marketing frameworks. His research has been published in top journals such as Journal of Marketing Research and Marketing Science, earning awards like the Jan-Benedict Steenkamp Award.\n\n

Articles Trends:\n

Recent works emphasize AI-driven marketing (e.g., LSTM models, Bayesian profiling) and B2B dynamics. Earlier studies explored viral marketing, fairness in bargaining, and donor behavior.\n\n

Awards:\n

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• 2018 Jan-Benedict E.M. Steenkamp Award
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• Emerald Citation of Excellence (2012)
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• ESSEC Teaching Awards (2012, 2016)
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Grants & Advising:\n

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• Directed doctoral theses on multichannel engagement and team performance.
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• Secured grants for projects like 'Greed, Fear, Vision' (2008) and 'Collaborative Database Profiling' (2008).
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Labs/Teams:\n

He co-founded DecisionPro Inc. and leads ESSEC’s marketing department. Collaborates with organizations like WWF and InSites Consulting on applied research.